For the sweet tooth. Connie’s Kitchen wanted to capture the nostalgic feeling we all share when indulging in our favorite childhood treats.
Connie’s Kitchen was ready to take their startup business to the next step by making their deliciously baked goods available to order for events, parties, and delivery. The company needed to develop their brand in an effort to gain recognition and build trust with new customers.
Decades of baking, experimenting, and perfecting recipes make Connie’s creations some of the tastiest I’ve had! What started as a simple setup from her home kitchen was becoming a startup business beginning to quickly gain claim through grassroots promotion and word of mouth. We needed to elevate brand presence in a way that communicated authentic, home-made goods made with love and quality ingredients. With Connie’s own cookbook as a source of inspiration, we developed an identity tying back to family history and nostalgia. Varying package shapes and sizes make choosing the right presentation and delivery method simple. Subtle details like baker’s twine on business cards and notes from Connie add touches of warmth through the program.
Client: Connie’s Kitchen
Agency: Stebbings Partners
Photography: John Hesselbarth
Services:
Art Direction
Branding
Packaging
All Work
All Work
Nelson Couto
nelsonpcouto@gmail.com
Massachusetts, USA
© Nelson Couto unless otherwise noted
