Dig in! Griddler’s is a Boston-based QSR founded on the promise their meals are “always local, always fresh”.
The goal was to revitalize a Boston fast-food staple positioned for growth. My team considered all visual elements, from paper goods to interior art and online communications—providing a fun, distinct experience. A local favorite amongst the college crowd, Griddler’s needed to update their brand to focus on the locally sourced ingredients that make their products so tasty. The brand’s flexibility was crucial, as other locations would soon follow.
We partnered with Bespoke Hospitality to revitalize a hometown favorite—instilling an energetic personality and updated identity, characterized through playful copywriting, illustrations, hand-lettering, and photography. The brand’s second location at Boston Common would become the model for future branches. A fully cohesive program includes a paper goods system for dine-in and takeout, much improved interior spaces, and digital assets highlighted by an updated website.
Client: Bespoke Hospitality
Agency: Stebbings Partners
Photography: Bryan Borgal
Services:
Art Direction
Logo
Packaging
Website
Digital Branding
Merchandise
Environment Graphics
Menu System
Uniforms
All Work
All Work
Nelson Couto
nelsonpcouto@gmail.com
Massachusetts, USA
© Nelson Couto unless otherwise noted
