Give a dog a home. The Brandi Project champions dog rescue causes with a proactive, educational approach.

The Brandi Project made it its mission to assist rescue organizations and educate dog owners (and those considering ownership) on the benefits and value of adopting a rescue. I helped develop a playful and personable brand focused on optimistic messaging and positivity.

A custom stencil typeface was designed to emphasize the mission-led initiative along with a unique icon and individualized illustrations to highlight the stories of dog owners who’ve joined the cause. Brightly colored merchandise and a website focused on education, partnerships, and contributions help strengthen the organization’s goal of finding every shelter dog a forever-home.

Client: Jim Paolucci
Agency: Stebbings Partners

Services:
Art Direction
Logo
Website
Digital Branding
Merchandise
Type Design

The Brandi Project
Dog tag / rescue icon
TBP initials
Animated wordmark
Bone pattern
I
Animated alphabet
I
nelsoncouto-work-thebrandiproject-names-v2
Stencil alphabet
nelsoncouto-work-thebrandiproject-tag-v2
Stencil typeface
nelsoncouto-work-thebrandiproject-avatars-v2
Pup talk
Branded frisbee
nelsoncouto-work-thebrandiproject-phonecases-v2
nelsoncouto-work-thebrandiproject-bottle-v2
Brandi's mobile website
Brandi's desktop website

All Work

All Work

© Nelson Couto unless otherwise noted

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