The Brandi Project made it its mission to assist rescue organizations and educate dog owners (and those considering ownership) on the benefits and value of adopting a rescue. I helped develop a playful and personable brand focused on optimistic messaging and positivity.
A custom stencil typeface was designed to emphasize the mission-led initiative along with a unique icon and individualized illustrations to highlight the stories of dog owners who’ve joined the cause. Brightly colored merchandise and a website focused on education, partnerships, and contributions help strengthen the organization’s goal of finding every shelter dog a forever-home.
Client: Jim Paolucci
Agency: Stebbings Partners